SINGAPORE AIRLINES

Singapore Airlines (SIA) is the one of the most profitable airlines in the world. SIA hold the mission “Singapore Airlines is a global dedicated to providing air transportation service of the highest quality and to maximizing returns for the benefits of its shareholder and employees”. Senior executive marketing is workers which very important for increases the profit of business and must always moving forward. Marketing is a creating customer value, build strong customer relationship and in order to capture value in return.

            Through my recommendation, the senior executive marketing not only use the way of low the tickets price, use the modern technology and others, but, we must look from the corner of passengers safety. The passenger is very valuable for make profits. In this case, the senior executives marketing must think tricks for make the passengers always feel safety. So, the senior executive marketing must promote the advantages with tell the passengers that the pilots have complete qualifications. Not only that, the good and modern planes also their can use to attract more passengers.

            Besides, many passengers easy to feel bored with the promotion from any airplanes. Basically, in holiday school many airplanes decreases their price to attract more passengers. So, the senior executives marketing must make one difference promotion from others. For example, they can use the ‘family tickets’ in school holiday for the airplanes in promotion. The ‘family tickets’ means in one ticket have 3 limit of passenger but in one affordable price. The passengers will think SIA have difference idea and merit from others airplane.

            Furthermore, SIA also have competitor which low cost price such AirAsia. Senior executives marketing must concerned about this. So, they can make new trip airlines for low cost price in short distance. Its can make the competitors of SIA will unable to fighting.

            Not only that’s, now we can see the Air China more spread their wings and upgrade their business. SIA must take serious this case and quickly develop their airplanes to Air China. The senior executives marketing must think how it can influence the Air China. In addition, SIA must enter the Air China before Air China get the Cathay Pacific.

The last my recommend, SIA must make spirit word to sure the workers always have efforts and the passengers more confidence with SIA. For example, ‘SIA everything can be felt’. SIA must more add the service and facilities to everlasting as one of the largest airlines and profitable.