15 YEARS AGO.........

“Fifteen years ago, companies competed on price. Today, it’s quality. Tomorrow, it’s design”.

15 years ago the companies compete on price. For me, the price is something that we can determine the money of ringgit. Although, life in the past was not too stable, but the company continues to compete in price for profit and success in the business world. According to my view, in the last 15 years, many companies are still difficult in terms of money. Given the difficulty many companies are still in, so they prefer the price. For example, in the 15 years ago, Ah Chong was farmers that have a field of sugar cane and always receive orders from many companies to process sugar. Ah Chong wants to improve its earnings are determined to open a sugar processing plant itself. When Ah Chong had opened the sugar processing plant, he found many to be the face all rivals. Ah Chong thinks for further expansion of its sugar processing plant to a higher level. So for the success of Ah Chong business, he had to compete with other companies, particularly in terms of price. Competition in prices also impacted the national economy. At one time, the state of our economy has become worse. 
Today the companies compete on quality. For me, the qualities of articles refer to the quantity and value. Today, the company prefers the quality of a product than other aspects. Companies rushing to satisfy consumer demand at present is inclined to the quality of a product. If a high-quality products, so many customers demand the product. For example, shampoo L’oreal paris. It’s is a high-quality products. Have many advantages in the repair of hair. Among them, branched hair, dull hair, and others. The materials used to produce this shampoo is very high-quality materials. Despite its high price, but the quality of goods is preferred. Another example, are women cosmetics. Women in this year prefer beauty. No matter the beauty based on the cosmetics, spa, or traditional material it has a high quality and can make them look good.

Tomorrow the companies compete on the design. For me, design is a kind of art does not necessarily look good. The design is also related to the applied arts, engineering and architecture. If we look, the business world increasingly finds its way to a more modern and always moving forward. Customers also certainly be wiser in evaluating a product. States compete in the design to make their companies more to get attention no matter within or outside the state. If tomorrow’s need and want of our customers is based on the design of a product, of course, many companies will try to produce an attractive design. For example, Mahmod companies produces shoes that women rapidly lost ground the times and send them to market. Shine was not getting the response from customers for designs that rapidly lost ground the times. Mahmod companies will suffer losses. Thus, Mahmod companies must more creative and think about demand of consumers.

If Robert Hayes says "fifteen years ago, companies competed on price, today its quality and tomorrow its design”, for me it is a needs, wants and demand from customers. Maybe in the future, companies will compete in comfort. Therefore, companies should be more stressed and find the changing needs, wants and demand of customers.